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The Client

Eye Care Centers of America, Inc. operates or manages over 400 optical retail stores in 37 states and the District of Columbia through 11 store names that are leaders in eye care service in each of their respective markets.

The Project

When the ECCA wanted to revamp their website and expand their online marketing business, they turned to their current Interactive Agency, Apollo Interactive, to deliver a quality design and template for their corporate site and all 11 of their affiliate brands. In conjunction with Apollo Interactive, we developed for them a site that incorporated content management tools to administer all 12 sites, intergrated their online CRM with industry leading email marketing vendor, Blue Hornet, and industry leading Analytics vendor HBX.

The ECCA sites feature a robust location search, coupons that can be targeted specifically to locations, state, markets or brands, a newsletter signup, and a lead acquisition form for Contact Lenses sales.